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Managing Economic Development Organizations
Date: January 24-25, 2013
Location: Orlando, FL
» Agenda
» Instructors
» Certification
» Accommodations/Training Location
» Registration
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"Good real life knowledge. Excellent
session." | This advanced course will focus on
the key principles and practices of professional management in economic
development. It will define excellence in economic development and explain the
fundamentals of managing for results, outcome-based performance, organizational
assessment, stakeholder identification, vision and mission scope, organizational
culture and more. Also, participants will learn how to engage their board or
council, staff and community stakeholders, constituents, and customers to
achieve results in job creation, tax-base stabilization and community growth and
development. Since EDOs differ from one another depending on their available
resources, location, and mission, this course is designed to equip a leader of
any organization to make the right decisions.
Course Highlights
• Outcome-based management and performance
• Managing conflict and developing a statement of ethics
• Understanding and evaluating the EDOs core competencies
• Serving the customer and measuring customer satisfaction
• Improving knowledge management and internal processes
• Working with board/city council members, staff and community stakeholders
• Team building, determining hiring needs, and managing budgets
• Leveraging existing resources and working with regional organizations
Agenda
January 24 |
8:30 - 9:00 am | Registration |
9:00 - 10:30 am | Managing for Excellence: An Introduction to Managing Economic Development Organizations
Successful Economic Development Organizations (EDOs) are distinguished by their ability to be innovative in their program activities and to quickly react to changes in the marketplace. To do this, an EDO manager or Executive Director must engage the board of directors and staff to create an efficient and effective organization. Participants will be introduced to the various aspects of EDO management, with an eye toward achieving organizational excellence. |
10:30 - 10:45 am | Break |
10:45 am - Noon | Defining an Organization's Identity
Before embarking on ambitious plans for community improvement, EDO leaders must first determine “who” or “what” the organization is. In order to plan for where you want go, you must know where you are. In this session, participants will look closely at the structure of their own organizations, including formal components such as value and mission statements and less tangible elements like organizational culture and communication styles. |
Noon - 1:15 pm | Lunch on your own |
1:15 - 2:45 pm | Envisioning the Future
An effective organization has a clear sense of itself and where it wants to go. It can clearly articulate its direction, purpose, goals and rationale for the actions it is pursuing. This session will examine strategic planning and how EDO leaders can best facilitate that process among stakeholders and the Board of Directors. |
2:45 - 3:00 pm | Break |
3:00 - 4:30 pm | Serving the Customer
EDOs have different ways of defining their customers. Some may see city hall as the primary customer, others business leaders or the community as a whole. All EDOs should have a clear sense of who their customers are and what they expect. If the customer's perception of your organization is positive, i.e., they perceive you will offer them a quality product, they are likely to continue to do business with you. This session will focus on how organizations can meet and exceed consumer expectations. |
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January 25 |
9:00 - 10:15 am | Improving Internal Processes
In order to better serve the customer, it is important to closely explore the organization's internal processes. This session will look at ways for EDOs to best align organizational processes toward delivering customer value. In addition, participants will identify methods that will help structure meetings and develop trainings so that employees are able to work collaboratively to solve problems and deliver results to the customer. |
10:15 - 10:30 am | Break |
10:30 - 11:45 am | Defining Leadership
EDOs need strong boards to provide strategic leadership and to leverage resources. Unfortunately, many boards fall short of their full leadership potential. How can the expertise and experience of board members best be utilized? This session will explore some of the pitfalls of board management and look at various strategies to fully engage board members in developing and implementing a strategic agenda. |
11:45 am - 1:00 pm | Lunch on your own |
1:00 - 2:15 pm | Measuring Performance / Case Study
With internal processes improved, how can an organization know if the changes are having an impact on performance? To do this, EDO managers employ a number of tools to monitor day-to-day progress, assess performance and most importantly, measure community impact. In this session, participants will review the steps for successful achievement of outcome-based performance in an organization. |
2:15 - 2:30 pm | Break |
2:30 - 4:30 pm | Organizational Ethics: Focus on EDOs
As organizations and institutions evolve, underscoring the need for regular education about acceptable conduct in the profession and the organization is needed to ensure long-term growth and development. This session will focus on ethics and EDOs and it help participants work through case studies to better understand ethics and economic development. |
4:15 - 4:30 pm | Wrap-up/Evaluation/Certificates |
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* Agenda subject to change |
**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.** |
Instructors
Tom Flynn, CEcD
Director
Loudoun County, Virginia
 Tom Flynn is the director of the Department of Economic Development for Loudoun County, Virginia. He began his career in Loudoun in November 2010. As director, Flynn leads a staff of 16 professionals responsible for business recruitment, retention, formation, and expansion as well as rural economic development. Loudoun, part of the Washington metro region, has been one of the fastest growing counties in the nation since the 1980s, has a highly educated workforce, and is in the enviable position of having both a strong commercial and industrial base and a thriving rural economy.
Prior to being recruited to lead Loudoun’s economic development team, Flynn was the economic development director for the City of Charlotte, overseeing all day-to-day business operations for the 16-person department. Specific responsibilities included the City of Charlotte’s efforts in business retention and expansion, small business development, redevelopment and workforce development.
Under his leadership, Charlotte experienced significant economic growth, including development occurring in targeted economic development geographies. In addition to the development of The Westin Charlotte and Mid-Town Square, a mixed-use development, Flynn also oversaw the recruitment and retention of Time Warner Cable, General Dynamics and IKEA.
He was instrumental in the development and implementation of Charlotte’s economic development programs, including BusinessFirst Charlotte, the Business Investment Grant program and the Business Corridor Strategic Plan. Prior to his position in Economic Development, Flynn enjoyed a successful 20-year career for the City of Charlotte in various positions, including budget analyst, assistant to the city manager, assistant to the mayor, and economic development officer.
Flynn is on the board of directors of the International Economic Development Association and has been a member of several Urban Land Institute Advisory Panels. Flynn received his undergraduate degree from Kalamazoo College and his MPA from the LBJ School of Public Affairs, University of Texas at Austin. He also has earned the designation of a certified economic developer by the International Economic Development Association.
A native of New Jersey, Flynn recently purchased a home in historic Middleburg, Virginia with his wife. He enjoys spending his free time with his three step-children and four grandchildren.
David R. Kolzow
President
Team Kolzow, Inc.
 Dr. Kolzow is currently President of Team Kolzow, Inc., an economic development consulting firm out of Franklin, Tennessee, and a principal consultant with Taimerica Management in Louisiana. Previously, he served as Executive Director of the Tennessee Leadership Center, which was part of Tennessee Tomorrow based in Nashville, Tennessee. From 1999 to 2003, he served as the Chair of the Department of Economic Development and Planning at the University of Southern Mississippi. From 1997 to 1999 he was a Principal at Lockwood Greene Consulting in Greer, South Carolina, and also served as Principal in charge of Economic Development for Fluor Daniel Consulting from 1995 to 1997. From 1986 to early 1995, he was President of the firm of Kolzow & Associates Inc., a site selection and economic development consulting firm based in Tucson, Arizona. Other past positions include Vice President of the Greater Tucson Economic Council, Manager in Real Estate Advisory Services for Laventhol & Horwath, Vice President in charge of Development Advisory Services for PHH Fantus, and Assistant Vice President with Real Estate Research Corporation. Dr. Kolzow also was on the faculty of DePaul University and Northeastern Illinois University, and taught courses at the University of Arizona.
Dr. Kolzow has over thirty-seven years of consulting experience in site selection, real estate development planning, and community economic development. His past clients include numerous communities, states, and some of the largest land developers in the nation. His wide-ranging experience has also made him popular as a speaker and trainer. He served on the faculty of the Economic Development Institute at the University of Oklahoma from 1985 to 2000, and recently is the instructor for EDI’s online course in strategic planning. Since 1995, he has been the principal instructor of the IEDC course on Management, and is also providing the World Bank with its training of investment promotion managers in underdeveloped countries. Dr. Kolzow has served on the faculty of Basic Economic Development Courses in Tennessee, Arkansas, Mississippi, Georgia, Arizona, New Mexico, Michigan, Kentucky, California, and North Carolina, and is currently Dean of the Basic course in Louisiana.
Dr. Kolzow has authored a number of articles, as well as the books entitled A Strategic Approach to Economic Development published by Taimerica Management in mid-2010, Strategic Planning for Economic Development published by the American Economic Development Council, and Leadership: The Key Issue in Economic Development that was published by the Southern Economic Development Council in early 2003.
Dr. Kolzow received his B.S. degree from Concordia College in River Forest, Illinois; his M.S. in Geography from Northern Illinois University in DeKalb; and his Ph.D. in Geography from Southern Illinois University in Carbondale. His active memberships include the International Economic Development Council, the National Rural Economic Developers Association, and the Tennessee Economic Development Council.
Mary Jane Stanley, CEcD, MBA
President of Stanley Advisory Associates
Tampa, Florida
 Ms. Stanley is currently contracting with the Florida Institute of Government at the University of South Florida, where she is the Learning and Development Facilitator. She also manages her consulting company specializing in a variety of economic development and downtown development areas including strategic planning; organizational management and restructuring; business development and retention strategies. She also partners with Impact Data Source, an Austin based consulting firm that conducts economic and fiscal impact analyses.
Ms. Stanley has over 30 years of experience in both the public and private sectors.
She has published numerous articles on economic development and the certification process. She has been actively involved in IEDC for over 15 years as a grader and committee member; currently serving as Vice Chair of IEDC’s Education and Certification Committee.
She is a Past Chairman of the Florida Economic Development Council. In 2008, she was named Economic Development Professional of the Year in Florida.
Certification
Accommodations/Training Location
Rosen Shingle Creek
9939 Universal Boulevard
Orlando, FL 32819
Reservations: (866) 996-6338
IEDC Room Rate: $209 single/double
Cut-Off Date: Wednesday, January 2, 2013
Registration
| By Dec 13 | Dec 14 - Jan 10 | *After Jan 10 |
IEDC Member | $425 | $525 | $565 |
Non-member | $525 | $625 | $665 |
*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.
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|  | Individual paying by credit card: Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card. |
|  | Group or individual paying by credit card, check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order, or registering a group. Form must be faxed or mailed, and accompanied by payment. |
Should you have difficulty registering online, please download the course registration form (PDF).
Refunds less a $60 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: tlehman@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $60 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.
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