Irene Alvarez

Managing Director Marketing and Communications
Columbus 2020
Columbus, OH

As managing director, marketing and communications, Irene’s daily mission is to identify the most effective ways to reveal what makes the Columbus Region a unique and ideal business location. She leads strategy, management and execution of all Columbus 2020 marketing and communications programs.

She has honed her community marketing expertise for over a decade working in tourism, advertising and economic development. Her advertising client portfolio encompassed civic organizations, CVBs and EDOs, and she helped lead the development of the Columbus brand and One of US campaign that has been adopted by organizations throughout the Columbus Region.

Irene provides media relations consulting to Columbus 2020 clients and communities, and she is a frequent speaker on community marketing and brand development.

Irene was named one of Columbus Business First’s Forty Under 40 and recently completed the Young American Leaders Program at Harvard Business School. She serves CASA of Franklin County as board trustee and external affairs committee member, and volunteers as a counselor with Camp Sunrise. She also serves on the Columbus Brand Marketing Committee.

Irene holds a Bachelor of Science in communications from Ohio University.

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