Business Retention and Expansion

 

Date: January 25-26, 2018
Location: Las Vegas, NV

This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. By building an understanding of business visitation techniques and survey methods, practitioners will be able to clearly gauge their community's business climate. Learn the "red flags" that may indicate a company is looking to move elsewhere, and learn how to structure an effective technical assistance program to respond to business concerns. This course helps participants understand how a BRE program relates to attraction, workforce development, small business finance, technology transfer and many other economic development activities.


Course Highlights:

- Establishing, maintaining and upgrading a BRE program
- Creating effective models for business visitations and surveys
- Customer-Relationship Management (CRM) techniques
- Marketing a BRE program
- Establishing an early warning system
- Cluster and industry-focused BRE programs
- Tracking and analyzing customer feedback and response
- Quantitative and qualitative economic development metrics

 

Agenda

8:30 am - 9:00 am

Registration

9:00 am - 9:15 am

+ Speaker introductions and session framework

9:15 am - 10:30 am

+ Main Group Exercise - Anytown, Anywhere

10:45 am - 11:30 am

+ Global factors and trends that impact business retention and expansion policies, programs, strategies and desired outcomes

11:30 am - 1:00 pm

Lunch on your own

1:00 pm - 1:30 pm

Global factors and trends that impact upon business retention and expansion policies, programs, strategies and desired outcomes (continued)

1:30 pm - 2:30 pm

+ Workforce development as a driver for business retention and expansion

2:45 pm - 3:30 pm

+ Old and new stakeholder perspectives on business retention and expansion

3:30 pm - 4:00 pm

Business retention and expansion objective, outcomes and benefits

4:00 pm - 4:30 pm

+ Business retention elements

8:00 am - 9:30 am

Business retention elements (continued)

9:30 am - 10:00 am

+ One-to-one database marketing and the correlation to business retention and expansion

10:15 am - 11:00 am

One-to-one database marketing and the correlation to business retention and expansion (continued)

11:00 am - 12:00 pm

+ Stratifying and identifying your best customers

12:00 pm - 1:00 pm

Lunch on your own

1:00 pm - 1:15 pm

+ Implementation scenarios

1:15 pm - 1:45 pm

+ Using business intelligence obtained through business retention and expansion

1:45 pm - 2:00 pm

Business retention and expansion for disaster preparedness and recovery

2:00 pm - 2:15 pm

+ Marketing and branding your business retention and expansion program

2:15 pm - 2:45 pm

+ Using social media for business retention and expansion

2:45 pm - 3:00 pm

+ Leveraging resources and final takeaways

3:00 pm - 3:15 pm

Wrap-up and certificates

* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.**

 

Instructors

Instructor information is forthcoming.

 

CEcD logoCertification

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.

 

Accommodations/Training Location

Golden Nugget Hotel and Casino
129 Fremont Street Experience
Las Vegas, NV 89101
Phone: (800) 634-3454

Room Rate: $119 single/double
Group Rate Cutoff: Thursday, January 4, 2018

 

Registration

 

By Dec 15

Dec 16 - Jan 12

*After Jan 12

IEDC Member

$490

$630

$650

Nonmember

$640

$780

$800

Full Time Student**

$105

$125

$145


*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.
** Copy of current transcript required.

 

Individual paying by credit card:
Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card.

Partner, group or individual paying by credit card, check or purchase order:
Click this button to download a form (PDF) if you are paying by check or purchase order, or registering with a promo code. Form must be faxed or mailed, and accompanied by payment.

 

Should you have difficulty registering online, please download the course registration form (PDF).

Refunds less a $60 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: prodev@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $60 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.