Adriana Cruz

Greater San Marcos Partnership
San Marcos, TX

Adriana Cruz is the President of the Greater San Marcos Partnership, the regional economic development organization working for the City of San Marcos, Hays and Caldwell Counties, established to encourage and nurture economic growth in the heart of the Austin-San Antonio corridor. With more than 20 years of leadership experience in economic development and marketing at the state and regional level, she leads the organization’s efforts to diversify and strengthen the region’s economy. Most recent accomplishments for GSMP under her leadership are the announcement of more than 2,800 new jobs and over $325 million in investment including Amazon’s newest fulfillment center, Best Buy’s first and only e-commerce sales operation in Texas, and EPIC Piping. Prior to assuming this role, Cruz was the Vice President of Global Corporate Recruitment for the Austin Chamber of Commerce where she led several high-profile corporate relocations and expansions including Apple, Facebook, eBay, Hanger Orthopedic, Samsung and LegalZoom. Prior to that she served in Texas Governor Perry’s Economic Development and Tourism office. In January 2016, she was appointed by Governor Abbott to the Texas Economic Incentives Oversight Board to review the efficiency of Texas’ incentive programs. Cruz holds a B.B.A. from The University of Texas at Austin.