Entrepreneurial and Small Business Development Strategies

Date: January 30-31, 2014

Location: Irvine, CA

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AICP Certification Maintenance points: CM | 16


This multi-faceted course explores the core aspects of entrepreneurial and small business development including value-add partnerships, technical assistance programs, financing, business incubation and more. Entrepreneurs and small businesses stimulate job creation, develop crucial innovations in both products and services and promote the diversification of the economic base. In this course, you will learn the financial and managerial tools economic developers use to create a climate that encourages entrepreneurial and small business development. Also, practitioners will examine the barriers they face and how communities can leverage their economic development resources to build highly integrated networks to help businesses thrive in the global economy.


Course Highlights:

• Identifying and addressing the needs of entrepreneurs
• Defining urban v. rural-focused entrepreneurial and small business strategies
• Managing technical assistance (e.g., economic gardening) programs
• Development and management of business incubators
• Understanding federal and state government resources (e.g., SBDCs)
• Financing programs including micro-lending, venture capital, and angel networks
• Creating a technical assistance tracking system to measure job growth and etc.



January 30

8:30 - 9:00 am


9:00 - 10:15 am

Introduction to Entrepreneurship: Who are Entrepreneurs?
This course begins with a description and deeper analysis of entrepreneurial trends, survival rates, job creation, patents and etc. Specifically, this session will lay out the characteristics of entrepreneurs and small business owners, the barriers they face and how economic development organizations can promote entrepreneurial development by making their regions more fertile for entrepreneurs. Also, this session will review the different types of entrepreneurial businesses (e.g., survival, micro-enterprise, lifestyle, second-stage growth and etc.) to help practitioners better understand what resources are needed to assist an array of entrepreneurs.

10:30 am - 12:00 pm

Economic Gardening
This session will introduce attendees to economic gardening and how it fits into a comprehensive entrepreneurial development strategy. Having a deep understanding of your regional labor market is critical to making effective economic development policy decisions. In addition, this session will help practitioners understand ways to benchmark their economic development strategies using multiple data points.

12:00 - 1:30 pm

Lunch on your own

1:30 - 3:00 pm

The Role of Economic Development Organizations
This session will discuss the types of assistance (e.g., micro-lending, economic gardening, rural entrepreneurship, tech-based economic development, university connections/partnerships and etc.) typically available to entrepreneurs. In today's knowledge economy, the role entrepreneurs (e.g.: individuals that transform ideas into commercial and industrial uses) are key concerns to a community's business climate. Economic development organizations need to have an entrepreneurial and small business development strategy that augments the business climate of their respective community.

3:15 - 4:30 pm

Interactive Case Study
This session will focus on targeting public and private resources to assist entrepreneurs and small business in different stages of growth and maturity. Practitioners need to treat entrepreneurs and small businesses differently depending on their level of growth and development. This session will help EDOs learn how to successfully diversify the business climate within their community and add to the overall distinctiveness of your economic base by targeting ED resources more effectively.

January 31

9:00 - 10:15 am

Rural Entrepreneurship
Encouraging entrepreneurship is a growing strategy in rural America and beyond. This session addresses how to provide rural entrepreneurs and small business owners with the necessary skills to help them establish networks of business service providers, manage a wide-variety of clients and employ the most recent innovations in technology to help grow their businesses.

10:30 am - 12:00 pm

SBA Financing and Small Business Lending
Capital is critical at every stage of business development - start-up, expansion and to remain competitive. After evaluating how much cash a small business owner has on hand, an economic developer can guide owners to capital that can be used to translate business ideas into products and services, and purchase fixed assets, such as buildings and equipment. This session will highlight financial programs that support small business development and will teach you how to help make small businesses more attractive to private investors and lenders. Topics included are SBA programs and other traditional funding programs.

12:00 - 1:15 pm

Lunch on your own

1:15 - 2:30 pm

Financing and Equity Options for Entrepreneurs and Small Businesses
There are other viable options for entrepreneurs to acquire small business development funding such as commercial banks, angel investors and SBTDC programs. This session will help practitioners better understand the diverse set of funding sources available. Also, this session will improve the practitioners understanding of what lenders and angel investors are typically looking for in a start-up venture.

2:45 - 4:30 pm

Incubator Support
In order for businesses to be successful, they need to identify a location where it can operate, sell and/or manufacture products or services and where it can have access to a network of business support services. Incubators across the country support small and emerging businesses by fulfilling these basic needs. During this session attendees will learn how to develop business incubators to foster small business growth in their community.

4:30 - 4:45 pm

Wrap-up and Certificates

* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.**



Maureen Collins-Williams
Director, Entrepreneurship Outreach & Regional Business Center
University of Northern Iowa Regional Business Center

Maureen Collins-Williams is the Director of Entrepreneurship Outreach at the University of Northern Iowa, and the Regional Business Center in Waterloo.

A native of the Midwest, Collins-Williams entered the economic development field in 1990 and is a Certified Downtown Manager (CDM) and trainer. Since coming to UNI in 1997 she has served in a number of capacities, including the UNI Small Business Development Center (SBDC) director for ten years and the Interim Director of Technology Transfer in 2006-2007. She launched two of UNIís three business incubation programs; a service technology business incubator located in downtown Waterloo in 2001 and the Innovation Incubator on the UNI campus in 2007. In 2003, she founded MyEntre.Net; one of the countryís first entrepreneurship support systems, coupled with an online social community, which today connects and serves more than 11,000 Iowa entrepreneurs with their peers, capital and technical assistance.

MyEntre.Net was the University Economic Development Associationís 2008 national economic development award recipient. In 2011, MyEntre.Net was expanded to include an online grant contest called Dream Big Grow Here; a comprehensive resource database called Connections, and a statewide Business Concierge was introduced to provide free business intelligence and market research to small business.

Collins-Williams is an accomplished speaker and author; she has published multiple white papers, manuals and curricula associated with entrepreneurship and speaks regularly in the state and across the county. She consults with communities and economic development organizations on topics associated with business incubation and entrepreneurship development. She was the 2010 Technology Association of Iowa Women of Innovation Award Winner. Currently, she is on faculty at the Heartland Economic Development Course, the University of Oklahoma Economic Development Institute and the International Economic Development Council.

Kedrick Ellison, CEcD, MBA
Project Manager
City of Phoenix

Kedrick Ellison joined the city of Phoenix Community and Economic Development Department in 2001, and has been responsible for the administration of an U.S. Housing and Urban Development Community Development Block Grant-funded small business assistance program. This program has helped hundreds of small businesses grow through the utilization of private-sector management technical assistance and facilitated access to capital. Kedrick has collaborated on various entrepreneurial and small business projects with community partners including the Arizona Department of Commerce, Small Business Development Center, and Service Corp. of Retired Executives that have resulted in business retention and job creation.

Kedrick earned his Bachelor of Science degree in Sociology from Arizona State University and his Masters of Business Administration from the University of Phoenix. An Arizona native, he is involved with literacy and education programs and activities in the Phoenix community. In his spare time, Kedrick teaches business studies as adjunct faculty at South Mountain Community College, one of 10 colleges that make up the Maricopa County Community College District, in Maricopa County, Arizona. This community college district is considered the largest of its kind in the United States. While at ASU, he was a member of the menís 1979-81 Sun Devil varsity basketball team.



CEcD logo

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.

AICP Certification Maintenance

Those with AICP credentials can earn Certification Maintenance (CM) credits for this activity. When CM credits are available, they are noted at the end of an activity description. More information about AICP's CM program can be found at www.planning.org/cm.


Accommodations/Training Location

Irvine Marriott
18000 Von Karman Avenue
Irvine, CA 92612

IEDC room rate: $139 single/double
Group rate cutoff: Tuesday, January 7, 2014

Reservations: (800) 228-9290
» Reserve your room online



By Dec 19

Dec 20 - Jan 16

*After Jan 16*

IEDC Member








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*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.

** Copy of current transcript required.
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Refunds less a $60 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: tlehman@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $60 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.

Link: Entrepreneurial and Small Business Development Strategies