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IEDC 2016 Leadership Summit | New Orleans | January 24-26

PROGRAM AT-A-GLANCE



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$ = Extra fee event

SUNDAY, JANUARY 24

8:30 am

Golf at Audubon Park $

This lavish New Orleans golf course combines over one hundred years of history with the latest in golf course design from Dennis Griffiths, featuring contoured Bermuda fairways, manicured Tif-Eagle greens, four lagoons and exquisite landscaping. Audubon boasts the metropolitan area's most immaculate and well-manicured greens and a dedicated grounds crew takes pride in keeping the grounds impeccably conditioned.

Price: $80

9:00 am - 12:00 pm

Stormwater Management and Green Infrastructure Tour $

This in-depth bus tour will showcase several key aspects of water management in New Orleans, highlighting its relationship to the economy, resilience and innovation. Explore the city's preeminent pumping stations, new stormwater management projects that utilize green infrastructure and new technologies that manage flooding and subsidence. Tour guides will include several local contributors, including government officials, architects, landscape designers and economic development leaders.

Price: $55

9:15 am - 10:30 am

Catch the Reshoring Wave Discussion Sessions: Session 1 of 4

54 percent of U.S. based manufacturing executives are interested in bring production the United States with 16 percent already in the process and another 8 percent planning to do it in the next two years, according to the 2014 Boston Consulting Group manufacturing survey. Is your community taking advantage of the opportunities that exist with reshoring companies?

Participate in one of the four discussion sessions occurring during the Leadership Summit surrounding the theme of reshoring. These discussions provide an opportunity to learn from your peers new strategies to help American firms reshore jobs to your community.

Preparing a Manufacturing Labor Supply*
Sunday, January 24, 2015, 9:15 – 10:30 a.m.

*Seats are limited to a first come basis to ensure an interactive discussion.

Facilitator:

Harry Moser, President and Founder, Reshoring Initiative, Kildeer, IL

10:30 am - 12:30 pm

Economic Development Ethics Workshop

Are you faced with ethical dilemmas in your professional life? Do you have the tools to deal with ethical issues? Economic developers regularly encounter situations that require sound judgment and strength of character. This session will provide essential instruction on ethics in economic development and provide you with the tools to foster an environment of high standards in your organization. No theoretical lecture, this workshop will focus on real life ethical decision-making situations faced by economic developers.

Ethics training is a requirement for the Certified Economic Developer (CEcD) recertification processes. CEcDs who seek recertification are required to have two hours of ethics training each time they recertify.

Price: Free, but registration is required

Speakers:

Danielle Casey, CEcD, EDFP, Director, Economic Development, City of Scottsdale, Scottsdale, AZ
Neil Everson, EcD, Director, Planning & Economic Development, City of Hamilton, Ontario

10:45 am - 12:00 pm

Catch the Reshoring Wave Discussion Sessions: Session 2 of 4

Incorporating Reshoring into Business Retention and Expansion Efforts*
Sunday, January 24, 2015, 10:45 – 12:00 p.m.

*Seats are limited to a first come basis to ensure an interactive discussion.

Facilitator:

Harry Moser, President and Founder, Reshoring Initiative, Kildeer, IL

2:00 pm - 3:30 pm

Opening Plenary Session

IEDC's 2016 Leadership Summit kicks off with welcoming remarks from New Orleans Host Committee and presentations from economic development leaders.

Master of Ceremonies:

Michael Hecht, President and CEO, Greater New Orleans, Inc., New Orleans, LA
Quentin Messer, Jr., President and CEO, New Orleans Business Alliance (NOLABA), New Orleans, LA

Keynote Introduction:

Darrell Auterson, CEcD, EDFP, President & CEO, York County Economic Alliance, York, PA
William Mellor, Vice President and General Manager of Economic Impact and Research, AngelouEconomics, Austin, TX

Keynote Speakers:

Maura Donahue, Past Chair of the Board of Directors, United States Chamber of Commerce, Covington, LA
Monty Sullivan, President, Louisiana Community and Technical College System, Baton Rouge, LA

Moderator:

Gregory Ben Johnson, President and CEO, New Orleans Commerce of Commerce, New Orleans, LA

Leadership and Resiliency Panel:

Brenda Bertus, CEO, St. Tammany Economic Development Foundation, Mandeville, LA
Jerry Bologna, CEcD, Executive Director, JEDCO, Avondale, LA
Henry Coaxum Jr., President, Coaxum Enterprises, Inc., New Orleans, LA
Barbara Johnson, FM, MPA, Principal, The Johnson Group, LLC, New Orleans, LA
Michael Olivier, CEcD, FM, HLM, CEO, Louisiana Committee of 100 for Economic Development, Inc., Baton Rouge, LA
Tish Williams, Executive Director, Hancock County Chamber of Commerce, Bay St. Louis, MS

3:45 pm - 5:15 pm

Concurrent Sessions:

It Ain't Easy Getting the Green: Fundraising for Economic Development

Big dreams come with big price tags, and more economic developers today are looking to stabilize, diversify, or increase their funding streams. In this session you'll hear from experts in economic development fundraising who will share tips and strategies to boosts your next fundraising effort. Topics to be covered include feasibility studies, campaign management, diversified funding models, and more. Join this session to learn how to get the green that will make your dreams a reality.

What you will learn:

• How to organize the right fundraising campaign based on your organization type and needs
• Common challenges associated with public perceptions and changing political times -- and how to overcome them
• How to evaluate when to do fundraising in-house versus when to pull the trigger with outside help

Moderator: Marva Bryan, Chief Finance & Business Development Officer, Development Authority of Fulton County, Atlanta, GA

Speakers:

Howard Benson, Founder and Chief Executive Officer, National Community Development Services Inc., Atlanta, GA
Chip Holcombe, Managing Director, Columbus 2020, Columbus, OH
Rick Weddle, FM, HLM, President and CEO, Orlando Economic Development Commission, Orlando, FL


That Cyborg Took My Job! Technology's Impact on Key Industries and Economic Development Strategies

It has been predicted for decades that technology would replace many of our jobs, but the fears and threats have never come to fruition. Or have they? From robots that might replace anesthesiologists, to driverless cars and robotics for advanced manufacturing, the impacts of technology are wide ranging. This session will explore how technology will is impacting workforce strategies, the built environment, government revenue and regulations, and more.

What you will learn:

• How technology is creating both unemployment and job growth in new and innovative industries
• Changes in the built environment and infrastructure based on the ripple effects of technology's impact on local economic development
• How governments are addressing a future of increased technology in our daily lives

Moderator:

Jay Moon, CEcD, FM, HLM, President & CEO, Mississippi Manufacturers Association, Jackson, MS

Speakers:

Anita Brown-Graham, Director, Institute for Emerging Issues, Raleigh, NC
Cheryl Garrison, GCDF, Job Placement Coordinator, Tri-County Technical College, Pendleton, SC
Mark Lautman, CEcD, CRE, Economic Architect, Lautman Economic Architecture, Albuquerque, NM
Rick Maroney, Project Manager, Alabama Robotics Technology Park, Decatur, AL
John Pernsteiner, Director of Economic & Workforce Development Services, EMSI, Moscow, ID


Teeny Tiny Real Estate Development: New Options for Live-Work-Play

From artists' lofts to micro-apartments and business spaces, tiny real estate development has been sweeping the nation from NYC to Des Moines. Smaller spaces with lower rents make downtown living and working more affordable for entrepreneurs and the innovative class. It is perpetuating the live, work, play lifestyle that draws in the millennial workforce. Showing no signs of slowing down, this trend is sure to pop up in your community. Join us to explore how your community can capitalize on this exciting new real estate development opportunity.

What you will learn:

• Trends from cities, large and small, on how they are meeting the demands of micro businesses, millennials and the innovative class
• How to handle zoning regulations and other planning issues
• Examples of how tax credits and other assistance are being used in converting buildings into micro-units

Moderator: Adam Bruns, Managing Editor, Site Selection Magazine, Peachtree Corners, GA

Speakers:

Ivan Chow, Registered Architect, Director, School of Building Arts, Savannah College of Art and Design, Savannah, GA
Tim Leach, CEcD, Senior Vice President, Downtown Community Alliance - Greater Des Moines Partnership, Des Moines, IA
Eve Picker, President and Founder, Small Change, Pittsburgh, PA

6:00 pm - 7:30 pm

Summit Reception

MONDAY, JANUARY 25

7:30 am - 8:45 am

CEcD Breakfast

7:45 am - 12:15 pm

Executive Leadership Roundtable ($)

This is an invite only event. IEDC has extended an invitation to executive-level economic developers to register for this event. If you did not receive an invitation and would like to register for this event, please email conferences@iedconline.org. IEDC welcomes executive-level economic development leaders to attend this exclusive, intimate gathering. Tasked with driving economic growth and improving the quality of life for their communities, economic development leaders are constantly pressured to set the bar higher. To tap in and disseminate the leadership knowledge and experience amongst our most senior members, IEDC is offering this special invitational Leadership Roundtable. Running alongside the Leadership Summit, this Roundtable-within-a-summit will give you a place to speak to your peers in confidence about the challenges you face on the job, about success stories, and about how you maintain the motivation to continuously innovate and keep your eyes on the horizon. Each Roundtable will be led by two experienced economic development professionals. Please join us for this exclusive Leadership Roundtable.

8:00 am - 9:15 am

State of the Economic Development Industry

IEDC President and CEO Jeff Finkle shares the results of IEDC's 2015 annual State of the Industry Survey and looks ahead to trending issues economic development leaders need to prepare for in the coming year

Moderator: Michael Taylor, Senior Vice President, Community Development Banking PNC Bank, Cleveland, OH

Speakers:

Christopher Chung, Chief Executive Officer, Economic Development Partnership of North Carolina, Cary, NC
Barbra Coffee, CEcD, EDFP, Director, Economic Development/Redevelopment, City of Henderson, Henderson, NV
Jeffrey Finkle, CEcD, President and CEO, International Economic Development Council, Washington, DC

9:15 am - 10:30 am

Plenary Session

The IEDC Chair welcomes attendees and serves as MC for this morning's session featuring more high-level speakers from the world of business and economic development.

MOU Signing - IEDC and Economic Developers Association of Canada (EDAC)

Master of Ceremonies:

Marty Vanags, President, Saratoga County Prosperity Partnership, Malta, NY

Keynote Introduction:

Joseph Marinucci, FM, HLM, President & CEO, Downtown Cleveland Alliance, Cleveland, OH

Keynote Speakers:

Charles Groat PhD, President and CEO, The Water Institute of the Gulf, Baton Rouge, LA
Barry Matherly, CEcD, FM, President and CEO, Greater Richmond Partnership, Richmond, VA

10:45 am - 12:15 pm

Concurrent Sessions:

Celebrate the Baby Boomers: How Older Workers Are Invigorating Your Economy

Whether out of necessity or want, the graying population of your community is still a vital force as experienced workers and powerful consumers. Chances are, there are many such people in your community that are interested in mentoring entrepreneurs, serving on boards of directors, and turning their hobbies into full-fledged businesses. What can you do to maximize their expertise and experience? This session will look at how your organization can engage older citizens, connect them with local businesses and harness their contributions to the vibrancy and development of your community.

What you will learn:

• Motivations for older citizens seeking employment, and how to bring them together with organizations that best fit their needs
• What updated skills older workers might need in order to best contribute to the workforce, and the role your EDO can play in the upskilling
• Tips on forming winning inter-generational teams

Moderator: Amy Clickner, CEcD, CFRM, CEO, Lake Superior Community Partnership, Marquette, MI

Speakers:

Carol Fishman Cohen, CEO and Co-founder, iRelaunch, Boston, MA
Michele Markey, Vice President, Kauffman FastTrac, Kansas City, MO
Jon Maynard, President and CEO, Oxford-Lafayette County Economic Development Foundation, Oxford


Professional Development Workshop - Your A-Team: Employee Engagement and Wellness

In order for your organization to thrive and achieve its goals, ideally you need everyone in the office engaged and working in a productive and efficient manner. Their performance to a certain extent relies on your leadership. For many workers considering where to work and whether to stay at a job, lifestyle benefits are outpacing the financial incentives. This session will explore what EDO leaders can and should do to keep their employees motivated and engaged in the mission of your EDO. We'll also explore best practices in activities for physical and emotional wellness to prevent burnout and boost morale.

What you will learn:

• Strategies EDOs are adopting from other industries maximize employee performance and loyalty
• Engagement and wellness efforts that appeal to every employee, regardless of their age or position in the organization
• Quick tips to refresh offices both large and small, with careful consideration to budget limitations

IEDC is collecting your success stories on how EDOs promote employee engagement and wellness. Share your examples.

Moderator: Allison Larsen, CEcD, Principal, TadZo, Yakima, WA

Speakers:

Jeff Lundy, Director, Health & Wellness Program and Research, Corporate Citizenship Center, U.S. Chamber of Commerce Foundation, Washington, DC
Jerry McGrath, Managing Partner and Global Leader, Human Resources Practice Group, DHR International, Inc., New York City, NY
Johnna Reeder, President & CEO, REDI Cincinnati, Cincinnati, OH
Marty Vanags, President, Saratoga County Prosperity Partnership, Malta, NY


Coalition of Leaders: Business Executives for Economic Development

Business leaders in your community present a powerful force for economic development. They provide jobs and services to your community. They also can provide valuable feedback and help EDOs tackle the large, systemic issues that stand in the way of building more resilient, business-friendly communities. During this session, author Sam Williams will present case studies that demonstrate how your EDO can harness the power of business CEOs to create thriving local economies.

What you will learn:

• Insights into how to engage with business leaders and harness their power and volunteerism in support of economic development objectives
• Case studies of business executives working to strengthen anchor institutions, redevelopment, revitalization, and more
• Best practices as well as cautionary advice on how to make this strategy work

Moderator: Joy Wilkins, CEcD, Economic Development Practitioner, Serving Communities, Atlanta, GA

Speakers:

Sam Williams, CEO, Business City Partnerships , Atlanta, GA

12:30 pm - 2:00 pm

Leadership Luncheon

The biggest plenary session of the conference features a full course meal and presentations from business leaders.

Master of Ceremonies: JoAnn Crary, CEcD, President, Saginaw Future, Inc., Saginaw, MI

Keynote Introduction: Andrew Levine, President & Chief Creative Officer, Development Counsellors International, New York, NY

Keynote Speakers:

Patrick Quinlan, MD, CEO, Ochsner International Services, Jefferson, LA

The Leadership Luncheon is sponsored by Boyden Global Executive Search.

2:00 pm - 3:15 pm

Catch the Reshoring Wave Discussion Sessions: Session 3 of 4

Attracting the Attention of Reshoring Companies*
Monday, January 25, 2015, 2:00 – 3:15 p.m.

*Seats are limited to a first come basis to ensure an interactive discussion.

Facilitator:

Harry Moser, President and Founder, Reshoring Initiative, Kildeer, IL

2:15 pm - 3:45 pm

Concurrent Sessions:

Joining Forces for Inclusive Economic Development

One of the most challenging issues communities face today is income inequality and how to promote inclusive development. The media continues to buzz about it, politicians are struggling for answers, and yet there's no simple answer that will work in every situation. When neighborhoods and diverse populations are left behind and unprepared, it can lead to a full gamut of problems - from high turnover in businesses, to divested corridors, costly crime and civil unrest. What is the economic developer's role and where can you make a difference? Join us for a stimulating discussion that will explore promising practices and how EDOs can empower and advocate for programs and partnerships that will achieve results.

What you will learn:

• How to use strategic incentives to bring in the right kinds of jobs to meet the needs of diverse populations
• How to overcome obstacles, upscale essential soft skills and training for people who have traditionally been left behind
• How to harness various types of community organizations to help you remove barriers to more inclusive economies

Moderator:
Jon Roberts, Principal, TIP Strategies, Inc., Austin, TX

Speakers:

Dell Gines, MBA, MSF, CEcD, Senior Community Development Advisor, Federal Reserve Bank of Kansas City – Omaha Branch, Omaha, NE
Jason Tyszko, Senior Director, Policy & Programs, Center for Education and Workforce U.S. Chamber of Commerce Foundation, Washington, DC


Your Neighbor As Yourself: How Regional Cooperation Makes EDOs Excel

It's a fact that businesses look beyond jurisdictional lines and are attracted by healthy, cooperative regions. Pooling resources through regional cooperation has many benefits, but can be difficult when neighboring cities, counties and rural areas compete neck-and-neck for businesses and talent. Moving beyond the one-upmanship, more EDOs are exploring how to work synergistically in cooperative agreements that elevate entire regions. But before entering into a regional EDO, rules of engagement and information sharing should be agreed upon. In this session you'll hear from economic developers that have moved beyond the politics and mastered regional teaming.

What you will learn:

• The different levels of commitment that make regional cooperation work
• Best practices among regions that have a long track record in cooperative relationships
• Key factors to consider, including champions of the cause, common stumbling blocks, shared budgets, roles, strategic planning and more

Moderator:

Mark O'Connell, Chief Executive Officer, OCO Global, Belfast, Northern Ireland, UK

Speakers:

Charisse Bodisch, CEcD, SVP Economic Development, Greater Austin Chamber of Commerce, Austin, TX
Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Mike Neal, CCE, CCD, HLM, IOM, President & CEO, Tulsa Regional Chamber, Tulsa, OK


New Research: Infrastructure for Economic Competitiveness

This session will launch a new report from IEDC’s in-house think tank, the Economic Development Research Partners on the critical role of infrastructure in economic development. The report will be summarized, and a panel of experts from across the country will weigh in on the state of infrastructure, as well as its role in job creation and in communities’ ability to compete globally.

Infrastructure affects economic development in a fundamental way. It touches so much of our daily lives: from traffic congestion to water quality and bridge safety- even broadband access. Economic development professionals can no longer ignore the effects of crumbling infrastructure on their economies. There is no more time to wait for others to take the lead in fixing it. Join us in launching this report and learn about the steps you can take to impact infrastructure development and maintenance in your community.

Moderator:

Christine Nelson, Vice President, Regional Business Development Team Northeast Ohio (NEO), Cleveland, OH

Speakers:

Caitlin Berni, Vice President, Policy & Communications, Greater New Orleans, Inc., New Orleans, LA
Kevin McKinnon, Deputy Commissioner of Economic Development, Minnesota Department of Employment and Economic Development, St. Paul. MN
Glen Weisbrod, President and CEO, Economic Development Research Group, Inc., Boston, MA

2:30 pm - 4:00 pm

Biology and Technology: Tour the Innovative Landscape $

Two growing industries are abuzz in New Orleans, and this two-part excursion will give you an up close and personal experience of both. During a power-packed two hours, you'll see the Bioinnovation Center, a business incubator for life sciences entrepreneurs, followed by the brand new state of the art University Medical Center and Department of Veteran Affairs hospitals. This tour also includes a visit to the Louisiana Cancer Research Center, a collaborative project of Louisiana State University Health New Orleans, Tulane University, Xavier University and Ocshner Health System.

Part two of this tour offers a real treat - you'll see the ReFresh project, which includes a Whole Foods grocery store. Once a blighted building, Main Street Organization redevelopment has restored this area through both public and private financing. The tour will end with visits to Propeller, an incubator and co-working space for small businesses and non-profits in social innovation, followed by a tour to Ochsner Baptist Medical Center, and a final stop at the IP Building to see the city's mature tech firms, and how their unique physical spaces inspire new technologies.

Price: $55

3:30 pm - 4:45 pm

Catch the Reshoring Wave Discussion Sessions: Session 4 of 4

Reshoring Opportunities for Smaller Communities*
Monday, January 25, 2015, 3:30 – 4:45 p.m.

*Seats are limited to a first come basis to ensure an interactive discussion.

Facilitator:

Timothy Chase, CEcD, FM, President and CEO, Hutto Economic Development Corporation, Hutto, TX

3:45 pm - 4:00 pm

Book Signing: Sam Williams “The CEO as Urban Statesman”

Sam Williams will be signing copies of his book “The CEO as Urban Statesman.” Which uses case studies to argue that business leaders can and should contribute to their communities by using their business skills to solve public policy problems--and he tells them how to do it.

4:00 pm - 5:30 pm

Concurrent Sessions:

Ignite

Apply to be featured during Ignite IEDC. Speakers will be announced by mid-December.

Ignite® IEDC is back for another lightning round of public speaking on economic development issues. Come to learn about a new idea, a successful project or program, and much more. Speakers have 5 minutes and 20 slides to enlighten you!

Moderator: Mary Ann Moon, CEcD, VP, Economic Development, TICE Engineering, Inc, Ridgeland, MS

Speakers:

Linda DiMario, Vice President, Economic Development & Tourism Irvine Chamber of Commerce, Irvine, CA
Brett Doney, CEcD, President and CEO, Great Falls Development Authority, Inc., Great Falls, MT
Reet Gill, Senior Consultant, OCO Global, London
Paul Green, Work Ready Community Leadership, Kentucky Valley Education Cooperative, Hazard, KY
Beth Ineck, CEcD, President, Idaho EDA / Director, Economic Development City of Nampa, Nampa, ID
Lily Qi, Director of Special Projects for County Executive, Montgomery County, MD
Martha Schoonmaker, CEcD, Executive Director, Hercules Pinkney Life Sciences Park, Montgomery College, Germantown, MD


Professional Development Workshop - Leading through Times of Crisis

It's a dog eat dog world out there, and economic downturns in key industries, natural and manmade disasters, and other disruptions can quickly derail your ability to meet economic development goals. EDO leaders carry a huge responsibility to maintain the wellbeing of their community. What are you doing to make your economy more diversified and your community more resilient? Come hear about key lessons learned from EDO leaders that have exited crisis situations stronger than ever.

What you will learn:

• What key factors make a resilient economy and the metrics to measure this
• The critical role you can play as the economic development leader and how to rally support from your team, your community and various levels of government
• Practical preparations you should make that will help your community to survive any disruption

Moderator: Von Hatley, Managing Director, Jones Walker Consulting, LLC, Baton Rouge, LA

Speakers:

David Dodd, CEcD, FM, President & CEO, DADCO Consulting, Inc., New Orleans, LA
Michael Hecht, President and CEO, Greater New Orleans, Inc., New Orleans, LA
Robert Ottenhoff, President and CEO, Center for Disaster Philanthropy, Washington, DC


Retail as a Catalyst for Economic Development

Retail is critical to creating vibrant communities, as it makes up one in every four jobs in America. What’s more, retail sales are expected to grow at a brisk 4.7 percent this year.

This session previews the upcoming book, “Retail as a Catalyst for Economic Development,” which is a collaborative effort between IEDC and International Council of Shopping Centers (ICSC). Our panel of economic developers and retail industry experts will highlight the latest trends in retail development, such as transit oriented development (TOD), lifestyle centers and internet sales. They will also share their insight on how to make the best of partnerships between economic developers, retail developers and retailers.

Speakers:

Terrie Battuello, CEcD, Chief of Business Development, Port of Everett, Washington, Everett, WA
Brenda Canada, Vice President of Retail Attraction & Development, New Orleans Business Alliance, New Orleans, LA
Jason Claunch, President, Catalyst Commercial, Inc., Dallas, TX
James Maurin, CRX, CSM (ICSC), Founder and Past Chairman, Stirling Properties, New Orleans, LA

6:30 pm

Dine Around

New Orleans is a treasure trove of various types of cuisine and music. Don't dine alone! Get out of your hotel room and explore this vibrant city, while making new friends in our profession. IEDC has handpicked several exciting restaurants for conference attendees to explore together. Sign up at the registration desk and we'll match you up with others for a great outing. IEDC will make the reservations; participants take care of their own financial and logistical needs. Bon appetite!

TUESDAY, JANUARY 26

8:00 am - 9:00 am

Concurrent Sessions:

Coffee Klatch: Economic Development Book Club

Each year dozens of new books come out on the latest economic development topics. Inspired by something you've read and want to share with fellow economic developers? Submit a book or article suggestion and find others who want to engage in a discussion about the same topic.

Facilitator:

Pete Carlson, President, Regional Growth Strategies, Washington, DC

» First, Do No Harm, November 16, 2015
» A Promising Path to Inclusive Growth, January 7, 2016

Ronald Kitchens, CEcD, Chief Executive Officer, Southwest Michigan First, Kalamazoo, MI
Andrew Levine, President & Chief Creative Officer, Development Counsellors International, New York, NY


Elected Officials Roundtable: Engaging Local Leadership for Economic Development

Whether operating in a county, parish or borough, local elected officials have a role to play in economic development. This session will explore the different ways economic developers engage successfully with local officials - everything from demonstrating value of their EDO to joining us in trade shows and recruiting businesses. All attendees are encouraged to share their experiences at this Elected Officials Roundtable.

What you will learn:

• Strategies to work towards long-term goals and survive changing leadership
• Overcoming common obstacles, improving communications and learning to speak each other's language
• Sharing in the successes and strategizing to recover from losses

Moderator: Jane Campbell, Director Washington Office, National Development Council, Office of Public Policy & Advocacy, Wasihngton, DC

Speakers:

Mayor William Graham, Mayor, City of Scottsburg, Scottsburg, IN
Mayor Shawn Hogan, Mayor, City of Hornell, Hornell, NY
Cynthia Lee-sheng, Councilwoman, District, Jefferson Parish Council, Jefferson, LA

9:15 am - 10:45 am

Master Classes:

Each Master Class will be offered from 9:15 am - 10:00 am and from 10:05 am - 10:45 am, allowing attendees to attend two different sessions during the 90-minute timeframe.

Shining Stars: How to Mentor Your Employees

It is often said that mentors are more valuable than any degree or work experience. Having the ability to mentor employees who are motivated and ready to advance in their economic development careers will not only help them succeed in the long-term, but will also help you to take your organization to new heights. This session will explore what you can do to foster the next generation of economic development leaders:

What you will learn:

• How to determine which employee has special potential and how to initiate a mentoring relationship
• Special issues in mentoring people who fulfill different roles - from research to marketing and BRE professionals
• Recognizing when it is time to say goodbye, and how to help your mentee succeed outside of your organization

Moderator: Todd Greene, CEcD, Vice President, Community & Economic Development Research & Policy Federal Reserve Bank of Atlanta, Atlanta, GA

Speakers:

Christopher Camacho, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
Rhonda Reap-Curiel, CEcD, Principal, CENCOR Consulting Group


How to Innovate Like Apple

Every now and again, a visionary comes along and takes a concept to new heights and revolutionizes the market. But we all know these breakthroughs do not happen overnight; they are the result of careful observation and consideration of how we operate, and then imaging how we could operate better. Just as Apple is an innovator par excellence in their field, economic developers can push themselves in unexpected directions and experience impressive outcomes.

What you will learn:

• Developing the discipline to focus on innovating and continually improving your EDO
• Leadership tips from top executives and how they can be applied in the EDO setting
• Getting your team onboard with a “Kaizen” (continuous improvement) mindset and executing your innovative strategy

Moderator: Angela White, CEcD, Senior Vice President, North Louisiana Economic Partnership, Monroe, LA

Speakers:

Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Adam Weber, Vice President of Sales, Blueridge Digital, Fishers, IN


Omniscient Economic Developer: Harnessing the Information of the Internet

Imagine being able to predict which businesses are looking to relocate? Or being able to target decision makers in companies of interest? Well, the good news is that you do have this power. This Master Class will explore predictive analytics and how economic developers can harness the power of the internet, especially social media, for business intelligence and ultimately successful BRE efforts.

What you will learn:

• The power of LinkedIn and how to use the vast amount of information within this professional network
• What is predictive analytics and how can you use it for advanced intelligence on business attraction, retention and expansion
• Harnessing the power of open data to help your EDO mitigate threats and capitalize on opportunities

Speakers:

Dean Whittaker, CEcD, President, Whittaker Associates, Inc., Holland, MI

11:00 am - 12:30 pm

Plenary Session

This morning's session featuring more high-level speakers from the world of business and economic development.

Master of Ceremonies: Michael Langley, CEO, GREATER MSP, Saint Paul, MN

Keynote Introduction:

Colby Tanner, AVP of Economic Development, BNSF Railway Company, Fort Worth, TX

Keynote Speakers:

Christopher Masingill, Federal Co-Chairman, Delta Regional Authority, Little Rock, AK

CONFERENCE


PROFESSIONAL DEVELOPMENT