Mim Senft

CEO of Motivity and Co-founder of GW4W
Motivity Partnerships and Global Women 4 Wellbeing (GW4W)
Blooming Grove, NY


Mim Senft has over 20 years of corporate experience in project management, benefits design and wellness program strategy and implementation. She specializes in providing companies with strategies that positively impact culture and create team innovation. She is a certified as a Worksite Wellness Specialist through the National Wellness Institute; has her GBA group benefits designation through the International Foundation of Benefit Professionals (IFEBP); her property and casualty insurance certification, Accredited Advisor in Insurance (AAI), through the Insurance Institute of America; and became a certified yoga instructor in 2006. Prior to founding Motivity Partnerships, she worked with over 70 clients in a variety of industries including finance, manufacturing, law, fashion/retail and not-for-profit. Some representative companies include Optum @ Goldman Sachs, Springleaf Financial, Tory Burch, Steptoe and Johnson Law Firm, Natures Path, Open Door and Consolidated Precision Products. Mim is a co-founder of Global Women 4 Wellbeing (GW4W), served on the Board of Directors for the National Wellness Institute and is a member of The Global Wellness Institute’s Future of Well Work Initiative. She is a regular speaker at conferences and roundtable discussions on topics related to employee benefits, corporate wellness/wellbeing programs, and keeping a competitive edge in today’s workplace.