Program At-a-Glance

6:30 a.m.

Golf Outing ($)


The redesigned and renovated Greg Norman Signature Pines Course opened in 2013 to rave reviews. With state-of-the-art design, Celebration Bermuda fairways, and TifEagle greens, the Pines is a golfing destination for residents and visitors to the region. The Pines caters to a loyal following of golfers who have enjoyed the course for over half a century.

Price: $100

9:00 a.m. - 12:00 p.m.

New River Boat Tour of Downtown Office and Residential Redevelopment and Marine Industry Facilities ($)


Fort Lauderdale's waterways have been nicknamed the "Venice of America", and participants will see why on this educational boat tour along the New River. Home not only to the famous Millionaire's Row, the New River now houses many new sites of business and residential redevelopment, including the Icon Las Olas residential tower and new office towers. This tour will also stop at several marine facilities, showcasing an industry that produces 136,000 jobs and has an $11.5 billion-dollar economic output in South Florida annually.

Price: $55

10:30 a.m. – 12:30 p.m.

Ethics Workshop


Are you faced with ethical dilemmas in your professional life? Do you have the tools to deal with ethical issues? Economic developers regularly encounter situations that require sound judgment and strength of character. This session will provide essential instruction on ethics in economic development and provide you with the tools to foster an environment of high standards in your organization. No theoretical lecture, this workshop will focus on real life ethical decision-making situations faced by economic developers.

Ethics training is a requirement for the Certified Economic Developer (CEcD) re-certification processes. CEcDs who seek recertification are required to have two hours of ethics training each time they recertify.

Price: Free, but registration is required

2:00 p.m. – 3:30 p.m.

Opening Plenary Session


IEDC's 2019 Leadership Summit kicks off with welcoming remarks from the Fort Lauderdale Host Committee and presentations from leaders making a difference in economic development.

Welcoming Remarks:

David Armstrong, President Emeritus, Broward College, Fort Lauderdale, FL

Keynote Panelists:

Colin Brown, Chairman of the Board, JM Family Enterprises, Deerfield Beach, FL FL
Michael A. Finney, President & CEO, Miami-Dade Beacon Council, Miami, FL
Gary Hines, Senior Vice President, Administration, Business Development Board of Palm Beach County, West Palm Beach, FL
Bob Swindell, President and CEO, Greater Fort Lauderdale Alliance, Fort Lauderdale, FL

3:45 p.m. – 5:25 p.m.

Concurrent Sessions - Speed Sessions


Each Speed Session will be offered from 3:45 - 4:30 p.m. and from 4:40 to 5:25 p.m., allowing attendees to attend two different sessions during the 100-minute time frame.

1. Metric Driven Leadership

Virtually everywhere the standard for performance metrics is unanimous: job creation, wage increases, and commercial investment. As a result, an increasing amount of EDOs now release monthly reports and dashboards that track these metrics with the precision of a stock ticker. Current approaches to performance metrics are holding back broader systemic change. The pressure to quantify impact means that regardless of overarching strategic goals, specific initiatives still live and die by their ability to contribute to traditional bottom line metrics.

Learning Outcomes:
• What are new and innovative key performance indicators that are being used to track economic development success
• Success stories on how implementing new metrics has enabled communities to better tell their story to stakeholders

Speakers:

David Armstrong, President Emeritus, Broward College, Fort Lauderdale, FL
Michael Langley, FM, HLM, CEO, GREATER MSP, Minneapolis - Saint Paul, MN


2. The Impact of Community Wellness on Economic Development

A healthy regional economy requires a healthy workforce and a focus on both human and environmental sustainability. Forward-thinking economic developers can capitalize on the rapidly growing wellness industry to support industry, tourism, real estate, and workforce development. Evidence-based health and wellbeing initiatives can create a healthier pipeline of talent and build vibrant wellness-enhancing communities, while wellness tourism and business segments create new opportunities for cluster growth and business attraction.

Learning Outcomes:
• Examples of communities that have incorporated wellness into their strategy and the economic impact.
• Information on health/wellness barriers that negatively impact a local workforce.
• An overview of some of the resources/solutions that can lead to a healthier, more engaged workforce and healthier living environments.

Speakers:

Nicole Pepper, Managing Director, Project Manager, Greater Phoenix Chamber Foundation, Phoenix, AZ


3. Growing New Industries From Your Existing Base

Industry clusters can serve as a catalyst for regional growth. They are often geographically bound and linked by suppliers and service providers all working in tandem to meet strategic goals and objectives. Examples include transforming an existing agriculture cluster into a plant science, biotechnology, or even an aquaculture industry or using tech transfer from existing industry to spur a new regional cluster.

Learning Outcomes:
• Discover best practices for supporting your region's established, strong, and growing industry clusters by leveraging existing assets within their industrial base
•How to develop or attract a highly trained, skilled workforce in your target industries
•How to create collaborations between business, workforce, academia and government to grow your target industries

Speaker:

Stephen Lynch, Juris Doctorate, VP, Workforce & Economic Development Solutions, Burning Glass Technologies, Boston, MA


4. The Six D's of Exponentials

In 2019, the global advertising industry is projected to surpass $550 billion. Advertising revenues have driven Google's valuation to greater than $700 billion, and Facebook to greater $500 billion. The six D's of exponentials: Digitized, Deceptive, Disruptive, Dematerialized, Demonetized and Democratized. Right now, we are experiencing the dematerialization and demonetization of advertising thanks to the power of artificial intelligence and the prominence of social networks. But perhaps there is a seventh D… Dismissed. Meaning that companies are going to be dismissed by the consumer, who will delegate their AI to make all purchase decisions.

Learning Outcomes:
• How does this delegation impact economic development efforts and strategies?
• How does the industry evolve and prepare for this major disruption while supporting local businesses?

Speaker:

Michael Ammann, President & CEO, San Joaquin Partnership, Stockton, CA

6:00 p.m. – 7:30 p.m.

Conference Reception

7:00 a.m. – 8:00 a.m.

CEcD Breakfast

8:00 a.m. – 9:15 a.m.

State of the Economic Development Industry


IEDC President and CEO shares the results of IEDC's 2019 annual State of the Industry Survey and looks ahead to trending issues economic development leaders need to prepare for in the coming year.

Keynote Speaker:

Jeffrey A. Finkle, CEcD, President & CEO, International Economic Development Council, Washington, DC
Lara Fritts, CEcD, Director of the Department of Economic Development, Salt Lake City Department of Economic Development, Salt Lake City, UT
Scott Martinez, CEcD, President, North Louisiana Economic Partnership, Shreveport, LA

9:15 a.m. – 10:30 a.m.

Monday Plenary Session


IEDC's Chair of the Board welcomes attendees and outlines her vision for IEDC in the coming year. Attendees will also hear from leaders making an impact in economic development.

Master of Ceremonies:

Amy Clickner, CEcD, CFRM, CEO, Lake Superior Community Partnership, Marquette, MI

Keynote Speakers:

Michelle Dennard, President and CEO, CareerSource Florida, Tallahassee , FL
Tracye McDaniel, Founder & CEO, McDaniel Strategy Ecosystems, Austin, TX
Newton Sanon, President and CEO, OIC of South Florida (OIC-SFL), Oakland Park, FL

10:45 a.m. – 12:15 p.m.

Concurrent Sessions


Merging Tourism & Economic Development Branding Efforts

Most tourism and economic development brands and efforts are completely disconnected, and disjointed lacking a coherent long-term placemaking strategy. The competition for Amazon's second headquarters brought into focus the leverage one company has in quickly forcing business, government, and tourism leaders to put their placemaking reality on display. Amazon wanted the best of both worlds: low tax and regulatory environment, high quality life and public service/transportation level, logistical and talent accessibility, and a great “place” to live.The Amazon approach crystalized and highlighted cities who had already merged their economic development and tourism branding strategies to create a cohesive approach to placemaking.

Learning Outcomes:
• How can economic development and tourism organizations synchronize their efforts
• How to develop a cohesive, strong brand that works for both economic development and tourism strategic planning efforts
• How do communities leverage and maximize their overall economic development and tourism dollars

Speakers:

Ron Drew MBA, APR, Senior Vice President - Marketing and Communications, Greater Fort Lauderdale Alliance, Broward County's Official Economic Development Partnership, Fort Lauderdale, FL
Jamie Mageau, Director, Research Products, U.S. Travel Association, Washington, DC
Stacy Ritter, President/CEO, Greater Fort Lauderdale CVB, Fort Lauderdale, FL


Working With Your State Legislatures on Controversial Social Issues

The growing schism between EDOs and state legislatures makes for a difficult, tumultuous, and deteriorating relationship when it comes to social issues. The current tensions in the federal system are more nuanced and resistant to incremental changes and solutions than they were only a decade or so ago. And the prospects for any long-term improvement in the EDOs relations with these elected officials are downright discouraging. The bright spot is that EDOs continue to be policy activists and innovators, sometimes even in defiance of federal laws and policies that do not foster inclusive economic development.

Learning Outcomes:
• How to collaborate with elected officials in order to find common ground on social issues
• How to present a positive image of your community when tensions are high and social issues are in the headlines

Speakers:

Ronnie L. Bryant, CEcD, FM, HLM, President & CEO, Charlotte Regional Partnership, Charlotte, NC
John B. Sternlicht, Esq., CEcD, CEO, Economic Development Association of Skagit County, Mount Vernon, WA
Courtney Ross, Chief Economic Development Officer, Nashville Area Chamber of Commerce, Nashville, TN


Leveraging Neuroscience for Leadership Impact

Knowledge of the brain has entered the mainstream, everywhere from education to economic development to business, and even to pop culture. Keeping up with the new trends in employee engagement and leadership now requires a basic understanding of the brain and neuroscience. Recent breakthroughs in neuroscience are helping us understand more about what holds employees attention, what motivates them, and how it can drive innovation. The real and potential economic development impacts and applications are astounding!

Learning Outcomes:
• The neuroscience of decision-making tools for the C-Suite
• The social brain: cultivating leadership and building team chemistry
• The neuroscience of motivation and engagement
• Managing innovation and performance enhancement through brain science

12:30 p.m. – 2:00 p.m.

Leadership Luncheon


The biggest plenary session of the conference will feature remarks from IEDC's Board and a presentation from a keynote speaker.

Master of Ceremonies:

Kenny McDonald, CEcD, President & Chief Economic Officer, Columbus 2020, Columbus, OH

Keynote Speaker:

Victor Hwang, Vice President of Entrepreneurship, Kauffman Foundation, Kansas City , MO

2:15 p.m. – 3:45 p.m.

Concurrent Sessions


Data Visualization Secrets

The Wharton School of Business study found that the use of data visualizations could shorten business meetings by 24%. EDO's with the most advanced analytics capabilities are:

• 2x more likely to be in the top quartile of financial performance within the field
• 2x more likely to use data very frequently when making short term decisions
• 3x more likely to execute decisions and meet strategic plan objectives as intended
• 5x more likely to make decisions much faster than peers

(Source: Bain & Company)

Learn the principles of good chart design, how to choose the right display for your data, and how to make a compelling visualization. Plus… send in your own project for a professional critique (optional).

Speaker:

John Grimwade, Assistant Professor, School of Visual Communication, Ohio University, Athens, OH


Incentives and the Growing Questioning on the Secrecy Around It

Every year, states and local governments give economic-development incentives to companies to the tune of between $45 billion and $80 billion. How do communities balance the tremendous opportunity of attracting a world-class company against the taxpayer costs, the pressures on infrastructure and struggles of providing affordable housing? Pressure to limit incentives for big corporate relocations has drawn on economic evidence that remains skeptical about the effectiveness of incentives, arguing that incentives do not influence business decisions to nearly the extent policymakers claim nor are they properly targeted to businesses and industries that can offer the greatest economic and social benefit. Therefore, what are economic developers doing to improve economic development incentive performance.

Learning Outcomes:
• How cities, states, and economic development leaders can target incentives based on core principles of inclusive economic development
• Sharing of examples of communities that are doing incentive evaluation, before the deal, and after the deal
• Ensuring incentives policies align with broader economic and strategic objectives embrace public transparency and rigorous evaluation, and only target firms that advance broad-based opportunity
• Ways that EDO's can embrace public transparency, and rigorous evaluation

Speaker:

Pete Fullerton, PhD, EDFP, CEcD, PCED, CRP, HLM, Assistant Director – Properties & Commercial Development, Kansas City Aviation Department, Kansas City, MO
The Honorable Gray Swoope, President & CEO, Enterprise Florida, Inc., VisionFirst Advisors, Tallahassee, FL


Building a High-Impact Board-CEO Governing Team

No factor is more critical in determining your success as a chief executive than your partnership with your board. CEOs who have built a close, positive and productive working relationship with their board tend to thrive over the long run, achieving their leadership goals and advancing their careers. By contrast, CEOs who haven't mastered the art of building and sustaining a rock-solid partnership with their board tend to be less effective leaders and to be far less secure in their positions. This interactive workshop will cover a broad range of topics, including; practical ways to strengthen the board's accountability for its governing performance, development of board structure and processes for actively engaging board members in key governing processes such as strategic planning, performance monitoring and management of the board-CEO working relationship.

Learning Outcome:
• To provide participants with up-to-date information on significant developments in the rapidly changing field of nonprofit governance
• To provide participants with detailed, practical, thoroughly tested guidance on building and maintaining a close, productive, and enduring board-CEO partnership
• To actively engage participants in real-life exercises that illustrate key aspects of the board-CEO partnership

Speaker:

Doug Eadie, President & CEO, Doug Eadie & Company, Inc., Clearwater, FL


Building an Inclusive Economic Development Strategy

In communities across the globe, there is a shared dream – one where every person has the opportunity to reach their fullest productive potential regardless of race, ethnicity, gender, income, background, or geography. This is the “why” we do what we do in this beloved profession we know as economic development. Aided by our efforts, entrepreneurs are able to launch successful enterprises, employers are able to grow and improve their operations, inventors can commercialize their ideas, investors can maximize the return on their investments, and individuals can earn a living wage – each of which enables our neighbors to provide for their loved ones and contribute meaningfully to the world around them. Indeed, over the years, in communities small and large, rural, urban, and suburban, we've made great progress in advancing the human condition through the practice of economic development.

Learning Outcomes:
• How leading, diverse communities plays an important role in economic development
• Best economic development practices of community nonprofit organizations
• How to succeed by bringing a diverse group of organizations into economic development

Speakers:

Josie Bacallao, President & CEO, Hispanic Unity of Florida, Inc. (HUF), Hollywood, FL
Todd Greene, CEcD, Executive Director, Atlanta University Center Consortium, Atlanta, GA
Germaine Smith-Baugh, EdD, President and CEO, Urban League of Broward County, Fort Lauderdale, FL
Mim Senft, CEO of Motivity and Co-founder of GW4W, Motivity Partnerships and Global Women 4 Wellbeing (GW4W), Blooming Grove, NY


EDRP Research Paper - Championing Economic Development Toolkit


Moderator: Birgit M. Klohs, President & CEO, The Right Place, Inc., Grand Rapids, MI

Speakers:

Craig J. Richard, CEcD, President and CEO, Tampa Hillsborough Economic Development Corporation, Tampa, FL

2:30 p.m. - 5:30 pm

Port Everglades and FPL Power Plant ($)


One of the top three cruise ports in the world, Port Everglades is Florida's "powerhouse port" and one of the most diverse seaports in the United States. This IEDC tour will give you an up close and personal look at 2,190 acres, including office space, real estate, warehousing and a foreign-trade zone - in addition to more than 25,000 lineal feet of docks. Participants will also visit Florida Power & Light's Next Generation Clean Energy Center, a gas-fueled power plant located within Port Everglades that produces power for about 260,000 of the utility company's 4.8 million customers.

Price: $55

4:00 p.m. – 5:40 p.m.

Concurrent Sessions - Speed Sessions


Each Speed Session will be offered from 4:00 - 4:45 p.m. and from 4:55 to 5:40 p.m., allowing attendees to attend two different sessions during the 100-minute time frame.


1. Coaching and Developing Your ED Rockstars

Managers and leaders are critical to the success of a business, and so are effective coaching skills. Consistent coaching helps with employee onboarding and retention, performance improvement, skill improvement, and knowledge transfer. On top of these benefits, coaching others is an effective method for reinforcing and transferring learning. While there are many important leadership skills and competencies, coaching is central to improving the performance of entire teams.

Learning Outcomes:
• How to identify and recruit ED Rockstars
• What are the core competencies and skills of an ED Rockstar
• Are your best ED Rockstars being overlooked as a result of implicit bias
• What are the best coaching and training ideas for developing ED Rockstars

Speakers:

Joan Jorgenson, President & CEO, Jorgenson Consulting, Jupiter, FL
Daniel Silverman, Executive Vice President, Investment Attraction, Toronto Global, Toronto, Ontario Canada


2. Leadership Succession Planning

As a leader you will need to develop a plan for transition of both external and internal roles of the departing leader. A well-planned succession can provide an EDO with an opportunity to best position itself for the future. Ensuring that succession proceeds as smoothly as possible hinges on several keys to success. There is a great deal of universality to succession and transition, but each organization and individual brings a unique set of circumstances and will have a somewhat unique path through leadership change.

Learning Outcomes:
• The impacts of politics in leadership succession planning
• How is one groomed to succeed an established leader
• How to develop a well thought out communications strategy when a transition occurs
• Defining what changes need to occur between the transitions of a new and departing leader

Moderator:

Andra Cornelius, CEcD, Senior Vice President, Business & Workforce Development, CareerSource Florida, Tallahassee, FL

Speakers:

Penny Lewandowski, Senior Advisor, Change at the Edges, Grand Rapids, MI


3. The Boomerang Effect: Creating Jobs and Attracting Millennials

States with leading innovation economies develop attractive business environments by investing in accelerators, anchor institutions and commercialization of R&D. They proactively fill the investment deficit for early stage, high potential companies, where private capital is unwilling to invest. Their models range from subsidized funds and ecosystem development to investment readiness programs.

In 2016 a report was published evaluating the performance of a US Treasury program that allocated resources to states to addresses innovation problems. The report provides a starting point for evaluating the performance of state-supported models that address the risk gap. This session aims to highlight the ground breaking work of several economic development professionals working in this space.

Learning Outcomes:
• Measuring the impact of different rural and regional innovation models, along with public-private sector partnerships
• Inspire a broader discussion of how innovation economies effect other strategies such as downtown revitalization and real estate
• Create metrics to enhance compelling narratives on short and long-term value

Speakers:

Dustin McKissen, Founder, Clustered Economic Development, St. Charles, MO
Karl Sanchack, President and CEO, Erie Innovation District, Erie, PA
Sara Lawrence, Program Director, Economic Development, RTI International, Durham, NC
Skye Lawrence, Founder, Skye Lawrence Consulting, Washington D.C.
Julie Lenzer, Chief Innovation Officer, University of Maryland, College Park, MD

6:00 p.m.

Dine Around


Don't dine alone! Get out of your hotel room and explore the diverse and vibrant city of Fort Lauderdale, while making new friends in our profession. IEDC has handpicked several exciting restaurants for conference attendees to explore together. Sign up at the registration desk and we'll match you up with others for a great outing. IEDC will make the reservations; participants take care of their own financial and transportation needs. Bon appetit!

8:00 a.m. - 9:00 a.m.

Special Plenary Session

Emcee: Tom Kucharski, President and CEO, Invest Buffalo

Speakers:

Andrew Bowers, Executive Director of Operations, Seminole Tribe of Florida, Hollywood , FL
Jonathan Bullock, VP Corporate Development & Government, Hotwire Communications LLC, Fort Lauderdale, FL

9:15 a.m. – 10:45 a.m.

Concurrent Sessions


From "Side Hustle" to Full-time Job- Nurturing the Gig Economy

A full 57 million Americans, including forty seven percent of millennials, engage in some form of freelance work, according to a survey by freelance hub Upwork. Their activities contribute an estimated $1.4 trillion to the U.S. economy. At the same time, the gross receipts of these independent workers grew by nearly 21 percent. However, the gig economy is a category of work that is still largely undefined and unrecognized by U.S. policy, from the local up to the federal level. Nevertheless, the gig economy is growing and influencing the way that Americans view work, which poses a number of challenges for EDO's.

Learning Outcomes:
• Recognizing the shifting mindset of the workforce and its impact on the local economy
• What is the impact of the gig economy and how does that affect the economic development toolkit
• How do economic development organizations describe and define their talent pool when the gig economy is a large portion of the workforce

Speakers:

Crystal P. Morphis, CEcD, LEED Green Associate, Founder & CEO, Creative Economic Development Consulting, Elkin, NC
Jon M. Roberts, Managing Director, TIP Strategies, Inc., Austin, TX


Economic Resiliency: Best Leadership Practices

Although there are many definitions for “resiliency,” a common idea remains: it is the ability of individuals and communities to survive, overcome, adapt, grow, and thrive in the presence of challenges, whether those challenges are man-made and natural disasters or economic downturns and lingering recessions. And, there is no better time than the present to begin the conversation on resilience. Over the past three years, 15 percent of communities have experienced some form of a disaster.

Learning Outcomes:
• Learn about challenges that regional and state leaders have faced and the lessons learned in their road toward economic resiliency
• Learn how to create a toolkit of best practices that can be implemented before disaster strikes

Speakers:

Lawrence Twele, CEcD, CEO, Howard County Economic Development Authority, Columbia, MD


Achieving Economic Development Success in an Untrusting World

In many communities, political division creates an environment of the three D's: distrust, division, and dysfunction. It is certainly evident at the federal and state level, but there are also levels of dysfunction in local politics. The net result is an increasingly challenging environment to structure and implement effective economic development policy.This session will provide an overview of political trends, general observations, and potential methods to address situations that arise in the local economic developer's environment. We will also discuss the role of the economic developer as a leader who can help bridge gaps and build consensus.

Learning Outcomes:
• What are some global trends that are impacting the regional and local economic development environment
• How to identify opportunities to bridge gaps and build consensus for specific projects
• Effective communication models for reporting and measuring economic development performance

Speakers:

Jim Colson, Managing Partner, Advisors Community LLC, Scottsdale, AZ
Ashleigh Gardere, Director, The Network for Economic Opportunity, City of New Orleans, New Orleans, LA
Steve Vierck, CEcD, President and CEO, Economic Development Corporation of Lea County, Hobbs, NM


What's At Stake in US-China Trade War

A trade war between the US and China has been heating up this year, with the US levying tariffs on $250 billion of imported goods from China and China retaliating with tariffs on $110 billion of US goods. Tariffs can increase the price of supplier goods, which can have serious economic effects on small businesses in your community. Several economists and business groups have warned that higher prices from tariffs can hurt American firms and consumers, but the Trump administration continues to defend its policies.

In this roundtable discussion participants will gain access to tools and resources that will help them to communicate that their community is open for business even in a season of uncertainty.

Lessons Learned:
• Resources for info on tariffs such as US Trade Representative, law firms, and accounting firms
• The real impact of trade wars and tariffs on foreign direct investment and cost of consumer goods
• An estimated forecast on the future of US tariffs and counter tariffs
• What do communities do in a seasoncan do in the meantime and how do they communicate to the outside world that they are open for business even though these trade wars through things into limbo

11:00 a.m. - 12:30 p.m.

Tuesday Plenary Session


Regional Economic Resilience: Understanding the role and limits of the economic developer

Keynote Speakers:

Edward "Ned" Hill, Professor, John Glenn College of Public Affairs; Professor, Ohio Manufacturing Institute, College of Engineering; The Ohio State University, Columbus, OH
Pamela Rauch, Vice President of External Affairs and Economic Development, Flordia Power and Light, Juno Beach, FL

1:00 p.m. - 4:00 pm

Nova Southeastern University (NSU) Guy Harvey Oceanographic Center and Florida Atlantic University Seatech Facility ($)


Join this tour for a behind-the-scenes look at two major marine research centers in Broward County. South Florida now derives $11.5 billion in economic impact and 136,000 jobs from our reefs and marine industry. At Nova Southeastern University's Guy Harvey Oceanographic Center, researchers and students work together as they study and learn about all aspects of our marine ecosystem. Florida Atlantic University's SeaTech provides an environment for advanced engineering research and technology development aimed at solving problems in the ocean. Come learn about all the exciting research being done within the world's third largest coral reef system!

Price: $55

* Agenda subject to change

 

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